Straight answers, including the awkward ones.

It depends on four things: how many unique page templates you need, whether you need e-commerce, how much content we write versus you supply, and what systems the site has to integrate with.

Rather than publish a range that later turns out not to apply to you, we give a fixed written scope and price before any work starts. Tell us what you need and you will have that within two business days.

A marketing website typically takes four to eight weeks. E-commerce runs eight to fourteen weeks. Custom web applications are twelve weeks or more.

The biggest variable is almost never development speed — it is how quickly content, images and approvals come back. We give you a schedule of exactly what we need and when, so nothing stalls on an unclear request.

Yes. Projects are typically staged across a deposit and milestone payments tied to agreed deliverables, so you are never paying far ahead of work delivered. Exact terms are set out in the proposal before you sign anything.

We tell you what it costs before we do it. You either approve the change or you do not. What will not happen is discovering an unexplained variation on the final invoice.

SEO earns rankings in traditional search results. AEO earns the direct answer in Google AI Overviews, featured snippets and voice assistants. GEO earns citations inside generative AI tools such as ChatGPT, Perplexity, Claude and Gemini.

They share technical foundations but need different content structures. Full comparison here.

Three to six months for early movement, six to twelve months for meaningful results in competitive categories. Technical fixes can show effect within weeks; content and authority compound over quarters.

No, and we would be lying if we said otherwise. Nobody outside Google controls the algorithm.

If a competing agency guarantees you position one, ask two questions: for which exact search term, and what happens contractually when they miss it. The answers are usually revealing.

No, but it is no longer sufficient on its own. The pages AI tools cite are overwhelmingly pages that already rank well organically, so SEO has become the entry requirement rather than the whole game. What is genuinely new is the need to structure content so a machine can lift a clean answer from it.

No. Paid link schemes violate Google's spam policies and the risk sits with you, not the agency that sold them. We build authority through digital PR and genuine earned mentions. It is slower and it does not blow up.

Commonly S$1,500 to S$3,000 per month for a focused campaign in a moderately competitive category. Below roughly S$1,000 a month there is rarely enough conversion volume for automated bidding to optimise against, so the account never really learns.

If your budget is below that, we will tell you honestly that SEO and content are a better use of it.

We avoid it wherever account size allows. Percentage-of-spend pricing rewards an agency for spending more rather than spending well, which is a conflict of interest built directly into the pricing model.

Yes. On final payment you own the code, the content, the domain, the hosting, the analytics and the ad accounts — all set up in your name, not ours. You can move to another provider whenever you like and take everything with you.

Regularly. We start with a technical and SEO audit so you get an honest picture of what you have inherited, then recommend either a rescue or a rebuild. We will tell you when a rebuild is not worth the money.

Tell us early. Every stage has an approval point precisely so problems surface while they are still cheap to fix. Two rounds of revisions are included as standard at the design stage, and we would far rather rework something than deliver something you do not want.

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